This was a product shoot for Orange County based RA Brands Inc., the subject of which was their new tanning towel. I wanted to get the viewer of the product not only front and center to the image but actually immersed in the product itself, and everything it had to offer. My thought in doing this was to shoot extra close, with no borders – Just a wall to wall product spread. That was the easy part, but getting it so that the light was coming from everywhere so as to eliminate any shadows was more of a challenge. To do that I constructed a white muslin soft box that was approximately 4 feet by 4 feet by 4 feet, surrounded on all sides and on top by hot lights. There was a total of 1000W of light coming out of my living room, and it was illuminating the street pretty good through the window – This was at two o’clock in the morning.
 
Interesting side note: That wasn’t enough of a deterrent however to stop my neighbor’s garage from being ransacked by thieves near the same time ironically; as I awoke the next morning to a street full of police cars.

Image(s) not for sale

Filed under Blog, Product & Property ~